Brandon Brown signs eight-figure 'Lets Go Brandon' cryptocurrency sponsorship

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NASCAR Xfinity driver Brandon Brown signed a two-year, eight-figure personal sponsorship Saturday with a new cryptocurrency named after the political slogan, “Let's Go Brandon.”

The exact dollar amount of the deal has not been disclosed, however the racer has been paid in both cash and the LGBcoin cryptocurrency, Brown's spokesperson told Fox News Business.

“I’m working to achieve my own American dream,” Brown said in a press release obtained by Fox Business. “I’m humbled and thankful for LGBcoin.io’s reaffirmed support for my professional journey and their commitment to maintain a patriotic message.”

ATTORNEY PROMISES TO FIGHT BACK AS NASCAR REJECTS BRANDON BROWN’S ‘LET’S GO BRANDON' CRYPTOCOIN SPONSOR

The deal comes after NASCAR rejected the sponsorship last week, prohibiting the logo from being used in races. In order to get around NASCAR's ban, Brown will be featuring the logo at events, in videos, and conferences rather than on the car during races, according to the new deal. The rejection was due to the political implication of the sponsorship, which is used as a slogan against President Joe Biden.

“We do not want to associate ourselves with politics, the Left or the Right,” NASCAR President Steve Phelps said in a statement last November. “We obviously have, and we've always had, as a sport, tremendous respect for the office of the president, no matter who is sitting.”

The meme inspiring the coin came about after Brown won his first major NASCAR race at Talladega Superspeedway in October 2021. During a live televised interview with an NBC Sports reporter, the crowd in the background could be heard chanting “F— Joe Biden,” which the reporter mistakenly referred to as “Let's Go Brandon.” The phrase went viral as a way for members of the public to voice displeasure at the current administration. Airplane pilots have used the term to sign off, and the phrase even inspired a song.

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The 2022 season will mark Brown's fourth full-time season.

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